Canada’s Leading SEO Consultants — Expert Strategy, Real Results

When you schedule an SEO consultation with us, expect a thorough, step-by-step review of your online presence and strategy. As experienced SEO consultants, we take a structured approach that educates you on how SEO works while addressing your specific business needs. Our goal is to provide clear guidance and reinforce our expertise at every stage. Here’s an overview of what our consultation will cover:

Setting Clear Goals and Understanding Your Business

First, we start with the basics: learning about your business and setting clear goals. This is a short but important conversation where we discuss:

• Your Business and Services: What you offer, who your customers are, and what makes your business unique.

• Marketing Goals: What you want to achieve (more website traffic, leads, sales, local visibility, etc.).

• Current Challenges: Any marketing or SEO challenges you’ve faced so far.

By understanding your objectives, we can align our SEO strategy with what truly matters. Setting specific goals ensures our efforts (and your investment) are focused in the right direction. This step builds trust and ensures we’re on the same page before diving into technical details.

Identifying the Best Channels for Your SEO Strategy

Not all businesses need the same SEO approach. After setting your goals, we identify which channels or platforms will give you the best results. In a consultation, we typically focus on improving your presence in these areas:

• Website SEO: We review your site’s content and structure to ensure it’s optimized for search engines and provides a great user experience. This includes on-page SEO fundamentals (titles, meta descriptions, content quality) and technical aspects (site speed, mobile-friendliness).

• Local SEO (Google Business Profile): If you serve a local area, we’ll review your Google Business Profile. An optimized profile helps you show up in local search results and Google Maps. We’ll check that your address, hours, and reviews are in good shape and discuss ways to improve visibility.

• Google Ads (Paid Search): While not part of organic SEO, we may discuss Google Ads briefly as a complementary strategy. If your goals are time-sensitive or highly competitive, a pay-per-click campaign can supplement your SEO by driving immediate traffic.

By evaluating these channels, we ensure your SEO plan targets the platforms most relevant to your audience. This approach helps your resources go toward the tactics with the highest potential ROI.

Keyword Research: Finding High-Value Search Terms

Once we know your goals and the right channels, we dive into keyword research. Keywords are the search terms your potential customers use on Google. We’ll identify which ones are most valuable — those with solid search volume and strong intent.

During the consultation, we teach you how to identify and evaluate target keywords for your industry. This isn’t just a list — we show you how it’s done so you understand the reasoning behind our choices. For example, if you run a landscaping company, we might research terms like “lawn care service near me” or “how to maintain a healthy lawn” and discuss which ones would attract customers ready to hire a professional.

By involving you in the keyword process, you’ll see firsthand which phrases people are searching for and which opportunities can deliver the best traffic to your site.

Using Essential SEO Tools and Software

We use industry-leading tools to gather data and guide our strategy. During the consultation, we’ll show you how to use them too:

• Google Search Console: Tracks your website’s search performance, technical issues, and indexing status. You’ll learn how to read this data to monitor progress.

• Ahrefs / SEMrush: Powerful platforms for keyword research, backlink analysis, and competitor insights. We use these to discover new keyword opportunities and gauge competition.

• Ubersuggest: A user-friendly tool for keyword ideas, search volumes, and difficulty scores — great for brainstorming content topics.

We demystify these tools and show how the data supports our recommendations. You’ll gain insight into how your site is performing and what changes can have the biggest impact.

Data-Driven Strategy and Search Intent Analysis

Once we’ve gathered enough data, we plan your SEO strategy. We narrow down keywords and tactics to focus on those that deliver the highest value.

• Analyzing Keyword Value: We compare keywords by search volume, relevance, and competition. The goal is to prioritize those with enough demand and a strong match to your services.

• Understanding Search Intent: Search volume isn’t enough — we look at what users actually want. For example, someone searching “how to fix a leaky faucet” likely wants a DIY guide, while “best plumber near me” shows intent to hire. We help you focus on high-intent terms that bring action-ready customers.

• Creating a Strategic Plan: With the right keywords and clear intent, we outline next steps. This may include content creation, on-page optimization, technical improvements, and link-building. We prioritize everything so you know where to focus first for the quickest wins.

Our consultants provide expert guidance backed by real data, so you not only know what to do — but why.

Expert Guidance You Can Trust

Our SEO consultation is educational, actionable, and tailored to your business. We cover all critical elements — from defining your goals to using tools and crafting a plan. You’ll leave with a clear understanding of what needs to be done, why it matters, and how to start improving your visibility and attracting more high-intent customers.