Pay-Per-Click & Programmatic Advertising Campaigns
Google Ads & PPC Marketing
Why Hire An Agency For Your Pay-Per-Click Ads?
The simple answer is data. In digital marketing, data is everything. Professional agencies invest thousands of dollars each month to access critical data points directly from Google through APIs and developer tools or from trusted third-party platforms like Ahrefs, Semrush, and Ubersuggest. This data provides invaluable insights into high-value keywords, audience behavior, and competitor strategies. At Front Page SEO, we leverage every available resource to ensure your Google Ads campaigns are optimized for maximum ROI, delivering targeted results that align with your business goals.
Google Adwords
With 90–95% of search traffic on Google, most businesses rely on Google Ads as their primary platform for online marketing.
Programmatic Ads
For certain industries, alternative programmatic advertising strategies like Yelp, Yellow Pages, or BBB may be more effective.
Reduce Waste, Stop Paying For Unwanted Clicks
How We Optimize Your PPC Campaign
Using Data To Increase Conversions
Using the high-value data we collect, we start by compiling a list of keywords that are both high in volume and relevant to the services you provide. This helps us understand exactly what your target audience is searching for. Once we have a clean list, we identify your key demographics—who your audience is, where they are located, and when they are most likely to search for your services. From there, we refine your campaign by removing irrelevant or unhelpful keywords that might be costing you money in clicks. Finally, we reduce bot spam and ensure your ads are only displayed to real users within your targeted areas, maximizing your ROI and driving quality traffic to your website.
Saving Money Every Step of The Way
How We Reduce Waste and Improve Your ROI
We reduce waste by closely monitoring how Google bids on your keywords and analyzing how much your competitors are spending per click. Many AdWords campaigns we take over are losing hundreds, if not thousands, of dollars each month due to overpaying per click or repeatedly paying for clicks from the same user. By leveraging every tool available in your PPC dashboard, we optimize bidding strategies and eliminate inefficiencies.
Search
Being Local We Can Monitor Your Ads Organically
Local Services Ads
Local Services Ads (LSAs), also known as the “Google Guarantee,” are a specialized advertising option rolled out by Google for specific industries like roofing, exterior cleaning, and moving services. Unlike traditional ads, LSAs focus on targeting local traffic and enhancing the visibility of your Google My Business (GMB) profile on Google Maps. This program requires businesses to meet strict eligibility criteria, including proof of insurance, licensing, and passing background checks. What sets LSAs apart is the added layer of trust they provide—Google guarantees your services, offering up to $2,500 in refunds to customers who are scammed or misled. Businesses with the coveted green checkmark build greater credibility and legitimacy compared to those without it.
Local To Vancouver Island
How To Start Your PPC Campaign.
Starting a PPC campaign with us is simple. Reach out and let us know what you have going on—whether you’re already running ads or starting fresh—along with your business goals, budget, and the nature of your business. While we typically don’t provide in-person consultations for launching or optimizing PPC campaigns (as it’s often a straightforward, one-day process depending on the package you choose), everything can be discussed over a quick phone call or email. For ongoing monthly monitoring and strategic planning, in-person meetings may be beneficial to create a long-term roadmap for success. Let’s get started and tailor your campaign to meet your goals!